About this item

• ICONIC 360 I-SHAPED DESIGN: Attractive from every angle, this TV was designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec to serve as an iconic centerpiece for your space
• ANTI-REFLECTION w/ MATTE DISPLAY: Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day; The premium Matte Display Film limits light distraction by reducing glare¹
• DETACHABLE EASEL STAND INCLUDED: The Serif isn’t meant to be boxed in—or just up against the wall; With the elegantly designed detachable easel stand, your TV can grace any place or space
• AMBIENT MODE+: When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds; Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music²
• SAMSUNG TIZEN OS: Stream your favorite shows, play games, work out with a trainer; Do all you enjoy with Smart TV Powered by Tizen; Discover your must-have apps and streaming services all just a few clicks away³
• MOBILE MIRRORING: See your favorites on the big screen; Endlessly scroll, experience shows and movies—even take your calls; With Tap View, you can mirror your Samsung Galaxy instantly⁴
• SMARTTHINGS: Take control of your connected devices with SmartThings on your screen; From the comfort of your couch, turn off lights, check the door & more—using just your voice or remote; With this built-in app, you’ve got instant access to them⁵